Yoga magazine - Studio 100%

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Yoga is the fastest growing trend in the world. It’s hip, fashionable and a lifestyle a lot of people want to be part of. Yoga Magazine wants to be the authority in the yoga world. Attract that large target group, look to the future and introduce as many people with the compassion and love that results from the yoga philosophy.

When Weekbladpers asked us to restyle Yoga Magazine, we divided the base of the brand into three pillars: Free Philosophy, Urban Authority and Inspiring Yogi.

Combined, these pillars stand for everything Yoga Magazine wants to share with their readers; philosophy, practice and lifestyle. Every pillar has it’s own look. A spacious, open and free lay-out for Free Philosophy, a clean cut layout and black labels that guide the reader through the magazine for Urban Authority, and colorful, optimistic and energetic lay-outs in Inspiring Yogi.

Each issue has a different moodboard and color palette. It works as a guide creating unity throughout the issue and at the same time is a good tool to brief and inspire photographers, stylists and illustrators.