Wendy magazine - Studio 100%

artdirection, branding, Piet Klerkx, mercur, magazine, tijdschrift, layout, laren, cover, designstudio, vormgeving, Wendy, design, merkontwikkeling, merk, boekcover, omslag, vormgevingsbureau, wonen, interview, Angela Schijf

artdirection, branding, Piet Klerkx, mercur, magazine, tijdschrift, layout, laren designstudio, vormgeving, Wendy, design, merkontwikkeling, merk, boekcover, omslag, vormgevingsbureau, wonen, interview, Angela Schijf

artdirection, branding, magazine, mercur, tijdschrift, layout, laren designstudio, vormgeving, Wendy, design, merkontwikkeling, merk, boekcover, omslag, vormgevingsbureau, wonen, interview, Angela Schijf, Piet Klerkx

Wendy magazine is a personality magazine founded by tv host Wendy van Dijk. With her search for happiness, the magazine has its own photography philosophy, styling and product choices. Being in style and knowing what is fashionable.

Wendy has gone through a transformation combining content and look more than ever. It wasn’t a major restyling but an ongoing process creating a new style and vibe throughout the magazine. Keeping in mind the key values of what Wendy stands for, we played with elements, used more layers and surprise without losing its own identity.

The themes are emphasized by color, photography and illustration concepts: making them real, stylish and with fun. Real; not always posed photography but caught in the act. Stylish; color palette, typography, layered, feminine with a cool edge. Fun; a wink in the use of illustrative elements and more playful design, surprise and fun phography.