Vondel Hotels - Studio 100%

We gave strategic advice to a chain of boutique hotels in Amsterdam, well-known from Hotel de Hallen, on how to present their different hotels the best way possible. This led to an extensive research in which we advised to promote all the levels within their own identities and unique values. At the time the hotels were promoted under one name: Vondel Hotels.

We developed separate brand guides for the hotels, existing of the following elements: core values, visual language, logo, color schemes and a product line. These guides correspond to the different experiences at the different hotels.