De Gooische TamTam - Studio 100%

Balthazar Studio, magazine, tijdschrift, boekcover, omslag, hotspots, het Gooi, illustraties, Gooische Tamtam 15, artdirection, art direction, branding, layout, designstudio, vormgeving, grafische vormgeving, merkontwikkeling, merk, opmaak, vormgevingsbureau, ontwerpbureau, laren, Studio 100%, Studio 100 procent, grafische vormgeving, design, designbureau, ontwerp, nederland

Being a platform for locals in ‘t Gooi, TamTam keeps you posted 24/7 on all things happening in the area. The people, activities, shops and businesses, the history and background. Together with Balthazar Strategy we developed TamTam magazine. The total experience of ‘t Gooi needed to be incorporated in the brand, containing the roots; the authenticity, nouveau riche, bling, events, entrepreneurs, gossip and etiquette. These experiences are incorporated in the four pillars we created. The Old and the New Soul, Social and Humor.

You can recognize these pillars throughout the design. The Old Soul by the use of lines, accolades and classic typography. You can identify the New Soul by the use of sans serif fonts, icons, gold and big typography. The Social pillar is clearly the photography, the content of the magazine and the feeling of intimacy and familiarity. And the pillar Humor, you can recognize by handwritten typography, the playful layout, wayward photography and the surprise.