Mooi Parfumerie - Studio 100%

We redesigned the brand identity for Mooi Parfumerie. They operated on a level between a drugstore and a beauty retailer. We felt their products, high quality perfumes and skincare, as well as their clients, deserved a more classy setting.

We searched for elements referring to beauty and dressing up. We introduced dotted lines reminding us of pearl necklaces and ribbons referring to beautiful wrapped gifts that inevitably belong to beautiful products. These elements are classic and always fashionable.

Also, we lifted their original, apple green brand color, up to a sophisticated emerald. Altogether creating a young, classy and striking concept in the world of beauty.