Mo'Media - Studio 100%

reisgids, artdirection, vormgeving, time to travel, design, time to momo, weekend weg, merk, branding, magazine, cover, city guides, layouts, opmaak, vormgevingsbureau, designstudio, merkontwikkeling, ontwerpbureau, illustraties, hotspots, overnachtingen, Valencia, Antwerpen, Parijs, Rome

Sixteen years ago we designed the well-known 100% travelguides and in 2015 we were asked to rebrand these same guides.

While working together with Balthazar Strategy, we took a closer look at the foundation of the travelguides. Through our Soulology-process we discovered that the author is actually at the core of the brand. It is exactly these locals who give you inside information about daily life in their cities.

In our design, these insiders are leading. It is a layered design, consisting of photographs, handwritten notes and tips. It should feel like you’re exploring the city with the diary of a local. Other key points are: photo album, collection, paperclips, polaroids and masking tape. We presented the outcome of this Soulology-process in three different style-ideas, from which we eventually realized the final design.

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