HIP - Studio 100%

For HIP, which started out as a homework facility for children all ages, our sister company Balthazar Strategy developed a whole new look & feel that would become the new creative strategy for the future. Being in the business since 2006 and expanding ever since, they needed to profile themselves into a dynamic, lively and mature brand. Keeping in mind their values and the different branches that have unfolded throughout the years, Balthazar Strategy has created a separate identity for each one of them.

Once the Blueprint of the brand was set and based on these ideas, Studio 100% created many of the requested deliveries. For the online branch we made drafts for the website and an online social media marketing plan. For HIP elementary and high schools, we designed crispy and fun-looking report cards, newsletters, posters and moodboards for interior design. The moodboards and color palettes were used for the make-over of the different facilities where kids and teachers feel comfortable and the real serious fun can begin.

For each branch we developed a new logo with each their own typography, graphic elements, quotes and color palettes varying from fun colors and stripes for elementary schools and strong and cool colors for high schools. We also delivered photography, styling briefings and image selection being an important part of the look. All this was done fitting the target group but always keeping the brand’s values in mind.