Handboek voor Mindere Dagen

Balthazar Studio, artdirection, art direction, branding, layout, designstudio, vormgeving, grafische vormgeving, merkontwikkeling, merk, opmaak, vormgevingsbureau, ontwerpbureau, laren, Studio 100%, Studio 100 procent, grafische vormgeving, design, designbureau, ontwerp, nederland, amsterdam, boek, boekcover, illustraties, omslag, typografie, Handboek voor Mindere Dagen, Eveline Helmink

This book about happiness and setbacks in life is all about how to cope and accept these complementary issues in life. It puts things into perspective and gives comfort, translating big concepts about happiness into all-day reality.

Before actual art direction and graphic design starts, Balthazar Studio begins with the conceptual development. This includes moodboards showing the overall look & feel including color use, patterns, typography, illustrations and graphic elements. Together with author Eveline Helmink, Happinez’ editor-in-chief, and her publisher Kosmos uitgeverij, we finetune the sketches until everybody is satisfied. The actual cover and 252 pages will then be designed, resulting into a classy-but-sassy book that goes international.

Happy to share this success.